There’s something strange (the neighbourhood) going on in Hollywood right now. Movies are inexplicitly coming out earlier than we expected. It looks like a generous gesture by movie studios to the pining and over-hyped fans, but make no mistake, they’re doing this with profits in mind. Marvel’s Avengers: Infinity War has moved its release date from the 4th of May to the 27th of April, upsetting a very balanced summer release schedule.
Why? Was Disney being nice? You have an optimistic view of the world if you think that’s the case. It was to get into a position that allowed it to absolutely dominate the cinemas, like it wouldn’t already. In response to this, other summer blockbusters are also moving back to compensate, specifically Rampage, the latest Dwayne The Rock Johnson movie.
What was initially planned for a 20th of April release, it’s now moving back to Friday the 13th of April. It makes sense because since the movie will now have a little breathing room in order to rake in the profits. Since it’s an action movie starring Dwayne Johnson, it will probably skyrocket in popularity, but if it had to compete with Infinity War, the biggest movie of the year, it might not have worked out as planned.
While the date shifts are obviously done with self-interest, us moviegoers ultimately win. Highly anticipated movies releasing earlier is a nice surprise for everyone who wanted to see it. Let’s just not get out of hand with this, shall we?
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